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HOW TO BUY A LITTLE SLICE OF A BAKERY, AND GET MORE THAN CRUMBS IF IT'S A HIT

"There’s a lot of investor capital available for tech concepts, but before now there was really no access to that capital for start-up food concepts,” says Alex Lowe, co-founder and chief executive of Artís Coffee, a San Francisco coffee shop, roaster and retail shop that’s expanding with three new locations, the newest of which just opened in the city’s Hayes Valley neighborhood." 

 

IN BERKELEY'S WAREHOUSES, FOODIES FIND A NEW HOME

"This year-old cafe flanked by boutiques doesn’t just brew cups of single-origin coffee to order, it also custom-roasts half a dozen varieties of raw beans on the spot to suit patrons’ flavor preferences and satisfy their desire for freshness."

 

WITH A STARBUCKS ON EVERY CORNER, CHAIN PIVOTS

"Elvis Lieban, the co-founder and coffee buyer for Bay Area roaster Artís, says the price of his high-end beans has increased 20 to 25 percent this year, but customers don’t tend to be very price sensitive."

 

THE MULTIMILLION DOLLAR QUEST TO BREW THE PERFECT CUP OF COFFEE

"Startups are disrupting every way people drink coffee ... Artis: Babson MBA's new concept chain roasts raw green beans to order."

 

THE (COFFEE) REVOLUTION WILL BE LIVE

"Certainly, I don't know any other coffee shop where you can pick out green beans and walk out of the store less than ten minutes later with a bag of still-warm roasted coffee."

 

BERKELEY'S NEW ARTIS COFFEE AND THE LIVE ROAST EXPERIENCE

"The crew at Artís Coffee are trying to do something a little different. For starters, they’ll roast a pound of coffee for you to order. Alex Lowe, CEO of Artís liked the concept of coffee roasted to order that he saw in Japanese markets so much that he brought it to Berkeley."

 

HOW TO MAKE COFFEE AT HOME WITHOUT BREAKING THE BANK

"Experts tell us that freshness is one of the most important parts of brewing a good cup of joe at home. Artis in Berkeley is a new coffee store concept. They roast each bag of coffee to order. And all the coffee makers in this story are sold at Artis too " 

 

COSMO KRAMER AND THE ARTIS COFFEE 'LIVE ROAST EXPERIENCE'

"The Artis concept truly is groundbreaking in North American specialty coffee. Consumers work with staff to identify their tastes and wants, then select green beans and roast profiles that will fit their desired characteristics." 

 

LIVE ROASTING AT ARTIS — IS IT WORTH IT?

"And here lies the great thing about Artis: It has managed to step into a traditionally esoteric enterprise, and seemingly dissolve the bigotry around the right way to do coffee."